What is Search Engine Optimization (SEO) ?

Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing a website with an objective ensure that the search engine is able to understand the content of the website and recommend it to the users based on the users search queries to enhance the SERP ranking of the website.

Additionally, SEO is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results.

SERP ranking is Search Engine results page based on the search (keyword query) of the users. The eventual objective of doing SEO is to increase the organic traffic of your website.

The search engine crawlers (algorithm) crawl the website to extract its content. Then, it analyses the content of the website based on the keywords. Based on the keywords in the content, the search engines index the website. The users query the search engines based on the keywords, and the search engine recommends the content it has indexed from the website. Based on the matching of the queries and the search engine’s recommendations for content, the SERP ranking is determined.

There are basically 4 types of SEO that you do for your website.

Technical SEO and website Audit

This focuses on website structure and crawlability:

  • Fast website loading speed
  • XML sitemap
  • Clean site architecture
  • Fixing broken links
  • HTTPS security

  • Proper schema markup

On-Page

These are optimizations you do on your website:

  • Using relevant keywords in titles, headings, and content
  • Writing high-quality, useful content
  • Optimizing meta tags (title tag, meta description)
  • Using alt text for images
  • Improving URL structure

  • Ensuring mobile-friendly pages

Off-Page

These are activities outside your website that build credibility:

  • Backlinks (other websites linking to you)

  • Social media mentions

  • Brand reputation

  • Guest blogging

Social Channel Submission

Social channel submission refers to the practice of sharing or submitting your website’s content across various social media platforms to increase visibility, traffic, and brand signals.

It is not a direct SEO ranking factor, but it helps SEO indirectly by improving content reach and engagement.

It means distributing your website content (blogs, pages, videos, offers) on social platforms such as:

  • Facebook

  • Instagram

  • LinkedIn

  • Twitter/X

  • Pinterest

  • YouTube

  • Reddit

  • Quora

  • Medium

This helps search engines notice that your content is being shared and engaged with.

Local SEO

Improves visibility for local searches:

  • Google Business Profile optimization

  • Local citations

  • Customer reviews

  • Location-based keywords (e.g., “best interior designer in Mumbai”)

Before we delve into understanding the above aspect, whenever we launch a new website, the first thing we must do is ensure that it is indexed by the search engine.

How do you index the website on a Search Engine?

Please read the blog – https://lightgray-cattle-549464.hostingersite.com/post/create-xml-sitem…ordpress-website/

How to check whether your website has been indexed by the search engine?

You have to type “site:website_url” in the search engine. For example, let us say we want to understand whether https://lightgray-cattle-549464.hostingersite.com/ has been indexed in the search engine. Then, you would type “site:https://lightgray-cattle-549464.hostingersite.com/” in the search engine. If the search engine displays your website’s URL in the search engine results, then your website is indexed by the search engine.